pink - breast cancer awareness month“Big or small, let’s save them all!” How many catchy slogans and cute pictures have you see so far this month in honor of Breast Cancer Awareness Month? The facts, while grim, do show a few glimmers of hope.

  • For women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer.
  • Besides skin cancer, breast cancer is the most commonly diagnosed cancer among American women. Just under 30% of cancers in women are breast cancers.


  • Breast cancer incidence rates in the U.S. began decreasing in the year 2000, after increasing for the previous two decades. They dropped by 7% from 2002 to 2003 alone.
  • About 40,000 women in the U.S. were expected to die in 2014 from breast cancer, though death rates have been decreasing since 1989 — with larger decreases in women under 50. These decreases are thought to be the result of treatment advances, earlier detection through screening, and increased awareness. It would make sense, then, that one of the best ways to maintain future progress would be more awareness of breast cancer.

Someone else thought of that, too. In order to keep the momentum toward progress going, the National Breast Cancer Foundation declared October Breast Cancer Awareness Month, with the stated goals of general awareness, getting women to proactively get examinations and, of course, to raise money.

Unlike many other “awarenesses,” days or months, Breast Cancer Awareness Month has broken through to the general mainstream. Maybe it’s their annexation of the color pink, at least for one month. Or, maybe it’s their hijacking of the “yellow ribbon for the troops” image, colored pink now, of course. It could also be the NFL, which brought awareness by allowing players to wear pink towels and other assorted armor, and getting the officials to throw pink flags for penalties, rather than the usual yellow. (As an aside, isn’t it interesting how yellow is the color losing out the most in October, the heart of fall? First the ribbon, then the NFL penalty flag. Could gold coins painted pink be next?)

Whatever the reason, the nation seems to have embraced the pink ribbon month to a degree which would make Hallmark jealous. Oh, wait, I believe Hallmark is now selling pink-smattered cards to help raise breast cancer awareness, and to raise some money for their own coffers, of course. And, this being such a social media world, you see ribbons, pink and boob balloons all over the internet. For your pleasure, and awareness, of course, here are a few.

There are hundreds of inspirational quotes everywhere:

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And this wouldn’t be America is someone, somewhere, didn’t try and sell you a T-shirt or two… “for the cause,” of course.

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Although the cause is indeed a serious one, one of the best ways to reach the major goal, awareness, is through humor:

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My personal favorite:

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Several ad agencies have figured breast cancer awareness ads are a good way to provide a public service, as well as create some awareness of their advertising skills. The first one is an ad for Wonderbra, in case you couldn’t figure that out for yourself:

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A few other notable ads:

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Okay, so now you’re aware of breast cancer. Forward this to someone you think needs an “awareness nudge,” or simply a chuckle.

You should also be aware that Grant and his team have your back when it comes to your insurance. They’re able to choose the best carrier for your needs, a choice which will give you better protection, at lower premiums, than you can find anywhere else. Are you passing up savings? How would you know unless you give him a call? The number’s at the top of the page. You won’t get a pink little something if you don’t, but you could get a welt from slapping your forehead when something goes wrong and you discover an omission you could have rectified with a five minute phone call. Make that call now.



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